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Branding & Package Design - Nṛtya

•By bringing together the elegance of Bharatanatyam and the intricate craftsmanship of
Channapatna, my product celebrates the beauty of Indian classical dance and preserves the cultural
heritage of both art forms. It stands as a distinctive and meaningful utility item that holds significant
value for performers, dance enthusiasts, and art aficionados alike. Its creation preserves the cultural
heritage of both art forms, blending them harmoniously.

• The Nrtya product is a tea light candle holder that artistically combines the beauty of Bharatanatyam, an Indian classical dance form, with the traditional craft of Channapatna. The candle holder features Channapatna dolls in various Bharatanatyam poses, elegantly adorned in traditional costumes.

• Drawing inspiration from the Nataraja statue, a circular frame serves as a platform to enclose the Channapatna doll. It not only serves as a visually captivating element but also serves the functionality of the product. The groove on the circular frame is where the tea light candle can be kept. Additionally, this also adds a symbolic representation of the cosmic dance of Lord Shiva.

•By bringing together the elegance of Bharatanatyam and the intricate craftsmanship of Channapatna, my product celebrates the beauty of Indian classical dance and preserves the cultural heritage of both art forms. It stands as a distinctive and meaningful utility item that holds significant value for performers, dance enthusiasts, and art aficionados alike. Its creation preserves the cultural heritage of both art forms, blending them harmoniously.

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