top of page

Project on Child Mental Health - Happy Minds

Happy Minds is an innovative game book that employs play-based methods to assess and educate children's mental well-being. Our mission is to destigmatize mental health and promote mental health literacy among young individuals. Through interactive activities focusing on moral values, emotions, and mental health issues. This game book offers a comprehensive learning experience. The brand's visually captivating aesthetics utilize vibrant colors and engaging graphics, stimulating cognitive development and facilitating effective learning. This appealing and cheerful branding also resonates with parents, who perceive it as a secure and enjoyable product for their children. By utilizing this game book, Happy Minds aims to reach a wider audience of children, positively influencing their mental well-being and shaping their future growth.


Happy Minds - A Play-Based Mental Health Assessment Game Book.


Happy Minds is a unique concept that has identified the problems in mental health literacy and has come up with a playful solution that can help educate and assess children's mental health. Mental health is essential to our overall well-being and Happy Minds understands the importance of educating young minds about it. The brand is committed to breaking the stigma around mental health and building mental health literacy among children. Through its

play-based approach, it aims to bring parents, teachers, and children together to learn about mental health, emotions, and ways of expression. The play-based assessment game book is designed to introduce children to the world of mental health through interactive activities about moral values, emotions, and mental health issues.


The Happy Minds brand ensures that their branding is visually appealing to kids. Using bright and bold colours that catch the eye and playful graphics that are engaging, the brand has made sure that children not only enjoy using their products but also benefit from them. The use of colours and graphics that are tailored to specific age groups can help with cognitive development and aid learning processes. While Happy Minds' branding strategy targets children, the visuals appeal to parents as well. The brand's focus on aesthetics can attract adults towards purchasing their products, as they can be more likely to associate the bright and cheerful branding with a fun and safe product for their children. In the end, the branding strategy of Happy Minds serves both children and adults, as it creates a visually pleasing and educational experience for kids, and a brand that parents can trust.


This unique approach can break the barriers and stigma towards mental health and help initiate healthy conversations surrounding it. Happy Minds hopes to reach more children through this game book and help create a positive impact on their mental well-being, shaping their growth, and future.

Project Gallery

© 2023 by Shruti Sunil Powered and secured by Wix

  • Facebook
  • Flickr
  • Twitter
  • Pinterest
bottom of page